An estimate of how relevant a keyword is to this site.
Benchmark and track your performance relative to your competitors.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least relevant) to 100 (most relevant).
The score ranges from 1 (least traffic) to 100 (most traffic).
Search Popularity An estimate of how frequently this keyword is searched across all search engines.
Search Traffic The percentage of organic search referrals to this site.
Get a free trial of our Advanced Plan for unlimited access to: Sites by Referrals Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet.Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool.Discover even more ideas with a free trial of Alexa's Advanced Plan.A site with a higher score shows higher audience overlap than a site with lower score.A relative level of audience overlap between this site and similar sites.