Complicated adult dating
From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.
”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.
We are to treat them as dating-assistant gospel.“There’s no question about it,” reads one chapter, “women want to date the alpha male.
They are naturally drawn to the ‘leader of the pack.’” Valdez elaborates later in the manual: “The alpha male is the .” But how do you present yourself as an Alpha?
My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.
“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?
In November 2017, I ran across an ad seeking “people with good Tinder skills” for a job as a “Virtual Dating Assistant.” At first I thought it was a joke, but I completed their online form out of pure fascination. Apparently, professional writers make for good online-dating assistants; knowing how to seduce strangers with the written word is the company’s mandate, after all.
Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.
“Online dating is a numbers game,” he would write in the Vi DA training manual years later.
His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.